Innovative products

The LifeSafe business has been built around the Group’s highly innovative and eco-friendly 5-in-1 extinguisher product which extinguishes five types of fire. The Group has recently launched its All-in-1 extinguisher, which extinguishes ten types of fire, and its Thermal Runaway Fluid (‘TRF’) which combats thermal runaway in lithium battery fires. It is the Board’s intention that the Group will develop further innovative and accessible fire safety products, including extinguishing fluids treating a wider range of fires. The new product pipeline includes new fluid derivatives.

High level of service

The provision of a high level of digital customer service focused on education, satisfaction and retention, which is monitored consistently, and reflected in the Group’s Trustpilot rating of “Excellent” .

Digital expertise

Since the re-launch of its business in late 2020, the Board has adopted a “Digital First” approach, utilising digital sales and distribution channels to commercialise and generate demand for the Group’s products, including, importantly, Amazon and the Amazon Launchpad platform and via its own website, www.lifesafetechnologies.co.uk and equivalent sites outside the UK.

International expansion

Having established increasing demand for the Group’s products in the UK, the Company has already started building demand for its products in Europe, the US and Canada, in a cost-effective manner through its “Digital First” strategy.

Multi-channel sales

As demand for and awareness of the Group’s products increases in the consumer market, it is the Board’s intention to leverage that awareness to stimulate demand in other sales channels such as the wholesale and industrial markets, including, for example, through Screwfix, and various housing associations, and for the fluids in industrial applications.