The Board understands that there were 23.5 million households in England in 2021, while other historic data (Source: English Housing Survey ONS, 2017), showed that only 17% of households in England are equipped with an extinguisher. In the Board’s opinion, this indicates an addressable market in England alone of approximately 19 million homes without an extinguisher, in addition to the other possible uses in vehicles, caravans, boats and garages. The Board also believes that there are consumer markets for the Group's products elsewhere, with product launches initially in North America and Europe.

In addition to demand from these consumer markets, the Board also anticipates creating demand for the Group’s products from wholesale customers, such as retail outlets, hotels and restaurants, in addition to customers in industry.  The Board is therefore confident that the Group can establish new markets for the Group’s StaySafe products.