Introduction

LifeSafe Holdings plc is the holding company of the Group, which operates a fire safety technology business with innovative fire safety products, and has developed what the Board believes to be a market disrupting, eco-friendly fluids that extinguish multiple types of fire. The Board believes that the Group’s fluid technology has an international addressable market that can save many lives and will protect properties and belongings.

The Company was founded as Firescue UK LTD in 2015, in order to develop an innovative, novel and eco-friendly fluid capable of extinguishing multiple types of fire. Following a successful testing programme, an initial patent application was submitted in April 2017 directed to the Company’s FER1000 fluid. At that time, the Company was focused on selling the fluid to the traditional fire safety industry as a replacement for traditional extinguishing media.

In April 2019, Dominic Berger joined the management team as Executive Chairman. Subsequently, in 2020, Neil Smith, previously chief executive officer of FireAngel Safety Technology Group plc (‘FireAngel’), was contracted as a consultant, and was appointed Chief Executive Officer in October 2021. Most recently, in January 2022, Mike Stilwell, who had worked with Neil Smith at FireAngel, joined as Chief Financial Officer.

Following a strategic review, the Board re-focused the sale of the Company’s products towards end-user consumers and rebranded under the StaySafe brand. In July 2021, the Board re-named the Company LifeSafe Holdings Limited, after which it became LifeSafe Holdings plc shortly before listing on AIM in July 2022.

The Group launched its best-selling first generation StaySafe 5-in-1 fire extinguisher using this fluid on Amazon Prime in the UK in August 2021, in selected European countries in October 2021, and in the US in February 2022.  It subsequently became Amazon Prime’s top-selling fire extinguisher in the UK in the same month.  The StaySafe All-in-1, an evolution of the Group’s core fluid which is verified to extinguish ten different fire types, was launched in the UK in April 2023.  StaySafe products were launched in Screwfix in Spring 2022.

In December 2022, the Group launched a new Thermal Runaway Fluid to combat thermal runaway in lithium battery fires by permanently extinguishing and preventing the re-ignition of lithium fires.

LifeSafe is continuing to develop new fluid derivations for the industrial market.